We all have relationships with our apps.

We share our lives with some, we goof around with others. We spend our most intimate moments with certain games, other we prefer to play after a long day at work, and sometimes, we feel like we’ve found the love of our lives… only to completely deny it after three weeks. (And I mean you, Draw something!)

Why do we fall in love with some apps and don’t click with others? Chances are that the app you fell in love with had a very detailed plan.


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