Something’s wrong with the world today, I don’t know what it is…
But humanity spends 3 Billion hours a week playing games. We are playing various games, like Call of Duty and GTA.. But also very weird games..like this game called Cookie Clicker. It is game created for the sole purpose of clicking on cookies, which in time generate more cookies… to infinity and beyond. And how about the title Papers, Please, where you take the role of an immigration officer, Deciding who is eligible in your communist country and who is excluded for good? How boring this sounds, and yet, more than 1 mil people found it interesting enough to pay for it.
Yes. Games are definitely happening. Though it sure didn’t look like it when it started, 43 years ago.
During the 70’s and 80’s, gaming was a thing for young male geeks, no more.
Until non-gaming apparatuses- PC, Facebook and mobile, brought gaming to the masses. Now Everybody is a Gamer. I stumbled upon a Business Insider list, titled “The Richest YouTube Stars”. And guess what? 15 out of 20 review games.
You know the top dog: PewDiePie. Ruling YouTube, this swede has 32 mil subscribers. That’s twice as much as Rihanna.
It’s no wonder that everybody wants a piece of the gaming pie. And everyone would like to put the engagement ring on their user’s finger… Using games as their matchmaker.

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  • Boaz Lederer

    (קצת הגזמת עם משחקי המילים אבל) מאד מעניין לקרוא!